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By Skyler Shuler – On 29
While Orange Door system is well known for its enormous library of music videos, its in-built advertisement features offer immense potential for venues to upsell specials, promote events, and boost partnerships. Venues have to look for innovative means of advertising special events, promoting partnerships, and improving sales.
Orange Door enables locations to splice in static advertisements, customized video advertisements, and even frames into the music video cycle. What this totals to is that while your patrons are listening to their favorite music, they will be subtly and repeatedly exposed to announcements regarding your future trivia nights, cocktail nights, or VIP events.
Rather than relying on posters or table tents (which can easily be overlooked), your promotional content becomes part of the entertainment experience itself.
Using Orange Door’s Scheduler, you can schedule ads to run at precise times, matching promotions to customer behavior. Morning rush? Advertise brunch promotions. Afternoon rush? Highlight an upcoming live DJ performance or happy hour special. Late-nighters? Advertise a special afterparty or partner with a ride-sharing service.
By presenting the appropriate message at the appropriate time, you get the most out of your offers.
Have to promote a last-minute event? No issue. Orange Door’s user-friendly backend makes it simple to upload new ads or change schedules in real time. It is ideal for advertising flash specials, managing last-minute cancellations (e.g., no-show bands), or reacting to events that are trending in the community.
The ability to react and advertise instantly can turn a potentially slow night into a major success.
If your venue has partnerships with liquor brands, breweries, sports teams, or local businesses, the Orange Door system provides an ideal platform for visible co-branding. Integrate logos, branded video spots, or joint promotions into your music video feed.
Not only does this add value for partners (potentially leading to sponsorship dollars), but it also strengthens your venue’s image as a lively and connected community hub.
Example:
A brewery you work with might co-sponsor a karaoke night. You can display promotional clips for their latest beer alongside your event promotion—an easy win-win.
The Orange Door Music Video System is more than just a source of great entertainment—it’s a dynamic marketing platform that venues can use to upsell specials, boost attendance at events, and solidify brand partnerships.
By integrating advertising seamlessly into the customer experience, venues can maximize revenue, enhance guest engagement, and stay top-of-mind—all without interrupting the good vibes that keep patrons coming back.
If your venue isn’t already leveraging the Orange Door’s advertising capabilities, now’s the time to start.
Send a quick message to our team with any question or ideas your have and we will get back to you as soon as possible!