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By Skyler Shuler – On
In today’s hospitality industry, the atmosphere is everything, and music videos play a major role. Orange Door Music Video is helping bars, restaurants, nightclubs, casinos, and other businesses elevate their vibe and brand with a powerful combination of curated music video content.
With a massive library of over 50,000 music videos across every genre, Orange Door gives venues the tools to craft experiences that resonate with their unique crowd. But it’s not just about the music, it’s about the vibe. The Orange Door system lets owners and managers schedule the right content for the right time of day, ensuring the energy on the floor matches the moment, whether it’s brunch, happy hour, or late-night.
•Sets the tone for the venue
•Amplifies brand identity
•Encourages social media sharing (TikTok posts, Instagram Reels)
•Keeps guests entertained during lulls (like waiting for food or drinks)
•Encourages guests to stay longer, spend more, and return again
Automation is a key to success and the overall customer experience. The system updates itself with new releases, keeps the playlists fresh, and can all be scheduled to help limit manual oversight of genre changes throughout the day. Owners can run a seamless entertainment experience while focusing on what matters most: taking care of the paying guests.
•Schedule video genres throughout the day (e.g., brunch, dinner, late night)
•Match the tempo to peak or slow traffic hours
•Dynamically adjust playlists based on guest demographics or events
Dwell time is can be the hardest thing to crack when it comes to the customer. For instance, a guest walks into a venue for one drink, but the music video playing is their favorite song. Then the next one comes on, a classic hit. Now they’re tapping their foot, feeling it, and ordering another round.
Dwell time increases, which means so does spending. And the icing on the cake? They’ll likely return, bring family and friends, and maybe even post about it on social media.
Background music and regular television will not cut it, music videos are the key to success. From the music to the visuals, every element works together to enhance the customer journey. Orange Door isn’t just a music system, it’s a complete entertainment solution that helps venues stand out, keep customers engaged, and boost revenue.
Send a quick message to our team with any question or ideas your have and we will get back to you as soon as possible!