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By Skyler Shuler – On 27
Now in theaters, Michael, the movie about the life of the “King of Pop,” hits theaters, and what does everyone do before or after a movie? They visit your bar/restaurant. The movie is expected to do serious numbers at the box office, so now is the perfect opportunity to engage those people by making the ultimate Michael Jackson playlist.
Start by creating a “Michael Jackson Takeover” playlist throughout peak hours. Rotate iconic videos like Thriller, Billie Jean, and Beat It every 20–30 minutes so guests constantly re-engage. His visuals are instantly recognizable, which keeps eyes on screens longer than standard background content.
Then, create event-style moments. For example, run a scheduled “Thriller Hour” late in the evening where you play the full Thriller video with audio up and possibly the lights dimmed. Pair it with drink specials (zombie cocktail/mocktail) to create a mini “event within the night.” These moments give people a reason to stay longer and talk about it.
Another strong angle would be to do some cross-promotion for the film. Offer a discount on drink/appetizer specials with proof of a ticket purchase for Michael. Things like this only increase the chances of bringing the guest back to your venue.
Utilize all the features of your system. Use full-screen ads between videos to build anticipation and guide behavior. Promote your “Michael Jackson Night” with bold visuals that show off your themed specials. Push the movie directly and let people know to come back after the movie to continue the fun. Always remember, these should feel like mini commercials for your own bar experience, not commercials promoting another business, such as a McDonald’s or another business. You want your guests to see your offerings.
Frames (ads around the video) are where you win on repetition without interrupting the vibe. Run MJ-themed borders with sparkles, glove motifs, and/or silhouettes along with your specials, during songs like Billie Jean. Keep drink specials or QR codes visible the entire time the video plays. During slower MJ songs, use frames to push food specials to drive orders. Frames work because they don’t break immersion; guests still enjoy the music video while absorbing your messaging. Frames can be rotated and scheduled, so do not be afraid to make a lot.
Music videos like Beat It or Smooth Criminal grab attention, but Orange Door’s full-screen ads create moments, and frames monetize attention without killing the vibe. If you line them up correctly, you’re not just playing Michael Jackson, you’re turning your entire venue into a coordinated, high-energy campaign that drives both engagement and sales.
If you need help creating a playlist or even making ads and frames, our support staff can assist you with creating the perfect vibe for your venue.
Send a quick message to our team with any question or ideas your have and we will get back to you as soon as possible!